Loterías y apuestas

Mission, view and values of Loterías y Apuestas del Estado

At SELAE we have defined our mission, vision and values so that our visitors are aware of the principles on which we want to develop our commercial activity.

• Our mission

      To generate excitement through attractive games that citizens enjoy and share, with trust and responsibility, and for the benefit of all.

• Our view

      To be the national gaming operator of choice for citizens, and a world leader in lotteries and lotto games.

• Our values

      Commitment to a job well done and striving for continuous improvement.

      Proximity to our participants, sales outlets and sales offices.

      Continuous, dynamic and market-focused innovation.

      Partnership, collaboration and professionalism.

      Commitment to society for responsible and safe gambling.

      Ethics and responsibility in the operation of our games.

We want to continue to be leaders through professional, effective and efficient management. Find out how we want to achieve this goal:

• Transparency and rigour
• Human capital
• International projection